Lead Generation is one of the complex tasks in b2b marketing. Whatsapp can be an effective tool for generating more leads for your business.

Have you ever considered WhatsApp as a lead generation technology device in your business? As much weird as it can sound, that is a fact. Integrating WhatsApp Business API and AI Chatbots can be an excellent lead-generation platform for your business. The most efficient way for many companies to interact with potential clients and consumers is through WhatsApp since it has more than two billion users globally.WhatsApp-based lead generation and customer communication are popular among businesses as a practical way to get more responses and, eventually, more sales.

What exactly is WhatsApp Lead Generation?

Lead generation aims to identify and connect with more potential clients. If you’re unaware, WhatsApp can help you generate significant leads and convert them into customers. Successful businesses combine AI chatbots with the WhatsApp Business API to create efficient WhatsApp chatbots; This combination has increased the number of possible applications in all areas of business communication. Many companies are already incorporating WhatsApp chatbots into their marketing and sales strategies.

Importance of WhatsApp Chatbot for Lead Generation

They intend to use it to provide personalized, customer-specific communication based on each customer’s behavior. Such chatbots command quality conversations everywhere, from websites and social media pages to digital advertising. Customers can access a global market where they can learn about the most advanced services and systems. As a result, they expect higher customer service standards from all businesses. Due to rapidly changing customer demands, companies attempt to understand their customers’ needs in real-time. Every consumer seeks personalized value, particularly sensitive to it in critical service areas such as healthcare, hospitality, real estate, insurance, education, and others.

To effectively understand the changing customer engagement demands, consider the following situations:

• Customers who demand an immediate response

• Human agents are incapable of handling all leads and inquiries.

• Customers seeking highly personalized information

• Generic chatbots are incapable of providing customer-specific information.

• Customers use multiple channels 24 hours a day, seven days a week.

Why should you use WhatsApp Chatbots for Lead Generation?

You might wonder, “Why WhatsApp?” That is a valid question from the platforms now considered better lead generators. However, in terms of comfort and flexibility, WhatsApp outperforms these platforms. As a marketer, you should always use the platform your customers are most convenient for. One such platform is WhatsApp.

WhatsApp is ideal for lead generation due to the given characteristics:

Awareness:  The entire world knows that WhatsApp is the primary tool for real-time messaging. It is one of the world’s most downloaded and widely used apps, with over five billion downloads. WhatsApp requires no introduction, making it an ideal platform for lead generation.

User Friendliness: The WhatsApp chat interface does not require any special training or introduction. The design aims to make real-time instant messaging easier and simpler for all types of users. It leads to increased adoption.

Widespread Access: As discussed above, WhatsApp has 2 billion monthly active users and is still overgrowing. Its overall accessibility ensures that businesses have a large enough stream of leads to bring.

Designed for Business: WhatsApp for business makes it simple to attract, engage, and qualify leads. It includes a built-in catalog to showcase products, canned responses to respond to queries quickly, and the ability to sort chats using labels.

Features of WhatsApp Chatbot as a Lead Generation Platform

Lead Qualification in Real-Time

Almost every company faces the problem of wrong leads. Spam leads do not fit the Ideal Customer Profile that the company has developed for itself. Alternatively, the leads contain insufficient information, making it difficult, if not impossible, for the business development executive to pursue. Furthermore, junk leads are abundant, making it difficult to find warm leads with a high probability of becoming customers.

Multilingual Service

If your company does global business, multilingual selling is essential. However, hiring multilingual sales representatives could strain the company’s finances. Such an issue does not exist with WhatsApp chatbots. A WhatsApp chatbot can easily be programmed to speak with customers in their preferred language by integrating language learning programs.

Marketing through Status Updates

WhatsApp’s’status’ feature has been available since 2020. WhatsApp statuses have a broader application than social sharing. You can actively use it for marketing in business. Use WhatsApp stories or status updates to share product images, explainer videos, or customer testimonials. They have a high level of engagement and can elicit quick customer responses. Based on their inquiries, it is simple to classify them as leads or prospects with an increased likelihood of conversion shortly.

Sharing Engaging Content

Younger customers need to be engaged, and content provides the appropriate context. Engaging, educational, and informative content can help a customer make an informed decision. As a result, they have a positive attitude toward the company, which leads to a long-term relationship.

What Role can WhatsApp Chatbots Play in Increasing Engagement?

WhatsApp allows for the instant sharing of multimedia content. Indeed, WhatsApp for businesses will enable companies to post product catalogs, videos, and other materials that can interest clients and aid in their decision-making. It also serves as the foundation for active engagement, which results in increased product awareness and brand recall. Moreover, a WhatsApp chatbot can quickly and easily inform customers about the availability of products, send order confirmations and delivery updates, address urgent customer issues, and respond to questions about booking and billing. Furthermore, intelligent AI-driven bots can comprehend the context of the conversation and offer insightful responses. As a result, they help to promote brand loyalty and raise customer engagement.

How To Use Whatsapp Chatbots for Lead Generation

Even though Whatsapp Chatbots are capable of perfect lead generation, some efforts from our side double the effect. Let’s see some strategies that help convert the WhatsApp chatbot into a lead magnet.

Using WhatsApp Chatbot links in Email Signatures and Social Media

If your sales team sends out emails to customers, their email signatures are an ideal space for WhatsApp chatbots to take advantage of. Email signatures are more than just the final paragraph of your emails. They are used as email footers to provide additional information about your company, its products, and even upcoming events or ongoing promotions. Customers will find the WhatsApp link simple to use, resulting in lead generation. Email signatures typically include the sales rep’s and the company’s contact information. Additionally, they’re an excellent method to promote your WhatsApp chatbot connection as a one-stop shop for finding any business information.

Use chatbot Links in Paid Advertisements

There are numerous paid channels available for running marketing campaigns. Text search ads and display ads from Google. Ads on Facebook, Twitter, and Instagram. It is common practice to request contact information from users via a pop-up form or lead sign-up page. Naturally, this is a lengthy process because you must share the lead information with the sales representative. They must qualify it before starting a conversation. If a WhatsApp chatbot link is provided instead of a form, you can eliminate unnecessary steps in the conversion journey. You can immediately start a conversation with the prospect and determine whether they are a warm or cold lead.

Sharing WhatsApp QR Codes

In comparison to other channels of customer communication, such as email, social media, telephone, and so on, WhatsApp can provide quick messaging, thereby assisting with the lead-generation cause. WhatsApp links are simple to distribute via email or social media handles. However, using QR codes to make it easily accessible offline is a good idea. For lead generation, you can place WhatsApp QR codes on your store, product packaging, or even product labels.

Dropping Frequent Triggers

Users frequently break out from conversations or transactions in the middle to pursue other activities. The benefit of WhatsApp chatbots is that they can automate the delivery of frequent triggers to prospects so that they can pick up where they left off in the conversation.With WhatsApp Bots, you can do the same to obtain where a customer left off in a chat. Your prospects will return to finish a task or to pick up a conversation if you remind them of recent facts, for example. This is a clever technique to increase lead generation.

Utilize Automation

Automation of messages is simple with WhatsApp Business. A more positive attitude toward customer service results from being able to establish various shortcuts to ensure your business messages are effective, and responding to messages within 24 hours becomes a feasible goal. Additionally, giving consistent responses demonstrates to customers the professionalism of your company. You can create your chatbot using a variety of non-programming tools. Even better, they frequently come with templates that you can adjust as necessary. A different option is to look at the WhatsApp Business API, which enables medium and large enterprises to interact with clients on a wide scale. Businesses can integrate the API with a variety of backend systems, including CRM and marketing platforms.

One of the safe and most affordable ways to create leads is to choose a conversational Bot like Creyoface.WhatsApp marketing and lead generation are still underappreciated. Because prospects are most at ease using WhatsApp, it might be a useful lead-generation tool. Generating leads and turning them into reliable clients won’t be a major concern if you know how to use the proper WhatsApp marketing methods at the right moment. Try to be as descriptive as possible and target the pain areas of your prospects. It is the best way to crack a deal.

We have a completed guide on WhatsApp chatbots. Refer to that for more details.