Are you asking for a website visitor’s email address and personal information for free? For a prospect, it is a one-sided sales attempt—a high chance of getting low-quality leads. You have a million-dollar question to answer here. “Why should I give away my personal information for uncertain benefits?”

Days of typical call-to-actions and lead collection forms are gone. Nowadays, will these forms convince you to hit the subscribe button? No doubt that lead generation is a challenge. Valuable offerings will engage the visitors and convert them into leads. You can use a handful of lead magnets on your website. With the emergence of conversational AI, intelligent lead magnets are the hotcake.

Conversational AI is the upcoming trend in the marketing and lead generation space. Chatbot for lead generation could engage users with irresistible offers, free guides, free trials, and free support/ service. They can give what the user wants by probing and understanding the requirements. Getting contact details by sharing a giveaway makes the process more legitimate & two-sided.

It can automate many facets of the lead capturing and lead generation process. In this article, we would like to share the best ten use cases where a chatbot can complement. Let’s explore this in detail.

Conversational AI to enable more digital touchpoints

Chatbots can get deployed with various platforms. It will cover the following:

• Messaging platforms: WhatsApp, Facebook messenger, Telegram etc.
• Websites
• Landing pages for Ads (Conversational Ads)
• Mobile Apps

WhatsApp chatbot:

Quick product/ service check is some of the best use-cases here. You can use WhatsApp chatbots or onboard non-registered users. If it is a registered user, navigate them to place the order. In case of a b2b service or a product, schedule a demo/ meeting after a Q&A session.

Through WhatsApp deployment, customers can reach your brand within a touch. It is the best messaging platform to connect with a large audience. To deploy a chatbot in your WhatsApp business account, WhatsApp Business API access is a must. Don’t worry; if you don’t have API access, we could provide you with one.

While using WhatsApp, you should have an eye on the messages that you send. You are not supposed to spam using frequent broadcast messages. Consider it an option for the customers to connect to your brand in the blink of an eye. Your brand will get hooked on a customer’s radar—the best way to nurture the leads.

Facebook messenger:

The chatbot will work best to broadcast messages. It will engage and convert visitors to leads. You could kick start a conversation and nurture leads with your page visitors. Messenger bot could be the best call to action for Facebook Ads. It could also handle visitors with meaningful conversations. The best use case is to engage and nurture leads using the broadcast feature. Product check /solution walkthrough, Q&A sessions, promotional offers, etc. are other use-cases.

Website chatbot: could act as a virtual sales assistant or an intelligent call-to-action. It could handle the following guided or chat-based operations:

• Product/ services walkthrough
• Handle user queries before escalating to a live chat
• Newsletter subscription
• Mobile App promotion- Drive more customers to the app market places.
• Demo/ meeting scheduling

The conversational web page will serve as an alternative to conventional landing pages. It could be a virtual agent on the homepage — an intelligent call to action for blog pages. The chat bot could handle FAQs and direct user queries. If you have a customer support team, a chatbot could also reduce the team’s overhead.

The bot will only speak to the users based on the context of the advertisement. More focus on the pain point and relevant information. It is not a one-time dump of information as the landing page does. From our experience, meaningful conversions are high when we try a chatbot instead of a typical webpage.

Mobile app integrated chatbots:

Chatbot could do the cross-selling, push in-app purchases, etc. You have complete control to push in-app notifications using our broadcast feature. Bots will help run referral campaigns as well. It will also be helpful for customer support. By offering 24x7x365 support, it could handle how-to-do steps, FAQs, self-help operations, etc.

24x7x365 support as a virtual agent and brand marketing

FAQ chatbot

A hybrid customer support chatbot along with a dedicated knowledge base with improve customer experience by 60%

Chatbots will ensure round-the-clock lead generation support. It could help your brand in the following ways:

• Engage visitors when you are offline- Train the bot with FAQs and answers.
• Hybrid model- A combo of Live chat and bot. The bot will answer all the direct questions and learn from experience. Seamless transfer to live chat if the user asks for a human to talk. This will also act as a fallback mechanism if the bot gets stumped.
• You never lose a lead when your customer support agent is busy with other customers. Optimized way to manage the queue.
• Users can get answers or explore your offerings anytime over Facebook & WhatsApp bots.
• Engage with the customers when they want to leave or abandon the shopping cart.
• Educate your visitors by sharing multimedia content, knowledge base, FAQ set, Whitepapers, etc.
• The chat bot could schedule a demo/call back and collect lead details as action items.

No matter what, chatbots will act as your virtual brand executive. Engage, nurture and convert the leads to deals. Take a look at the example below, how the bot could support a software company round the clock.

Quick product check for e-commerce

Best suited for e-commerce platforms. Let the visitors check out the product over chat if they have a specific product in mind. Why are you letting them navigate through the website? Please keep it simple with a chatbot. Quick product chatbots could get integrated with WhatsApp, Facebook, and Websites.

A chatbot could navigate the users to order placement based on product availability. The chatbot could also handle the onboarding process if the user is not registered.

It is not only limited to e-commerce. Those who are selling online can make use of this feature. E.g., Quick flight checks through chat and booking.

Booking Chatbot

In under 3 minutes, onboard new customers and book their tickets over WhatsApp.

Lead qualification through chatbots

Lead Qualification Chatbot

Better qualify the prospects to give a personalized experience.

Ask brand-specific questions to the user who comes under each lead cycle stage. AI chatbots can gather the requirements and gauge the urgency.

E.g., Consider a B2B software product. If the user asks “how it works, “the bot will analyze that he is in an exploration stage. If they ask, “I have a set of requirements, will your product cover that?” then there is a need and an opportunity to tap in.

For e-commerce bots, insights on visitor frequency & product checks are relevant. In accordance, we could design the bot behavior for a specific user. Finally, the bot could share the contact details with CRM based on the lead cycle stage.

Typical lead generation forms will populate the lead details to CRM as it gathers. In contrast, chatbots could share contact details based on the lead cycle stage. Such as whether it is an opportunity, prospect, active lead, etc.

Your sales team could prioritize leads based on the labels assigned by the chatbot. Check out the example which shows how a chatbot helps a mobile app development company collect leads.

Alernate solution for form filling

Forms are getting obsolete. Nowadays, everything is fast-paced. Onboarding or registration form filling is a tiring and tedious process. But from a brand’s perspective, it is a relevant one. For a user, that is the first digital interaction with a brand. When you visit the app store, you can see a lot of negative feedback about the onboarding process. Most of them are time-consuming, irrelevant, and delayed in processing.

With a chatbot in place, you can strike a difference. The conversation-based information collection will make the process more interactive and personalized. The bot could also give a heads-up on the number of questions left, the need for the collected information, etc.

While using forms, users cannot clarify their doubts about a particular field. They might need to know more before entering details. But using chatbots is pretty much possible. Gamified or interactive questions are the best alternative way.

With the chatbot, you will experience a significant decrease in the ‘drop rate.’ Especially during registration, feedback collection process, and surveys. Here is an example of a chatbot that helps in onboarding.

AI + Chatbot = Better CX

With state-of-the-art AI document parsers, onboard new customers through WhatsApp in an instant.

Feedback and Survey chatbot

Survey Chatbots

Using our predesigned template, create and deploy surveys in under 10 minutes.

A survey is an essential tool for market research for your product, service, or platform. Feedback from users/ customers will help you to improve the product through iterations, making the survey the most critical part of the lead generation and audience-building process.

There are some typical form-based applications in the market. Some of them are survey monkey, survey sparrow, etc. How about an intelligent way to ask questions based on the context? You will completely control designing the conversation flow and training it on the fly.

Based on the user inputs, chatbots can switch the flow of questions. Conversation analytics will enable you to analyze customer responses and corresponding chat transcriptions.

When compared to other platforms, multichannel deployment is possible in the case of chatbots. You can use quick click elements such as star rating, thumps up & down, Net promoter score, etc. You could use this in-between conversation threads.

Grab free access to create an intelligent feedback collector and survey bot. Check out the image to get a feel of how a survey bot works. Register with us.

Educating a customer

Competitor research plays a significant role in a purchase decision. All your prospective customers are researching competitor products, substitutes, and alternates. Information is everywhere. But how to structure or manage it to cater to a prospect’s needs is the key. So educating a customer is a relevant activity in lead generation. It will help a visitor in the exploration stage to make decisions.

Conversational AI would help the customers to learn in a structured way. A solution/product walkthrough will aid your user in authentic learning. They will not get overwhelmed with the information. A Chatbot could guide them through various aspects and probe what they would like to know. We have developed an easy-to-use method to create a conversation-based knowledge base.

The approach is straightforward in the following ways:

• Share a link to your web portal or FAQ page
• You can also populate the contents by copy-pasting
• Upload your FAQs and answers using our content management system powered by NLP
• Train the bot using CreyoNLU to make it learn to understand the context
• Include your multimedia content in the conversation flow

Using the above methods, you can share information with the bot. Our NLP engine will train the bot and enable them to answer with the exact ones.

Chatbots to handle pricing, quotes, and estimates

We saw a use case for virtual sales assistants earlier. It will walk a user through the products and services. For specific products, the bot could provide fixed prices. Think about how effective it would be if your chatbot were also handling the pricing section.

The bot could analyze the user requirements and provide a ballpark estimate. It will also help you to qualify the leads by analyzing the prospects’ buying power. This is a best-fit use case if you sell services.

Your sales team can plan a winning strategy based on the user feedback on the estimate. See how a chatbot could help a web- design agency to share a ballpark estimate.

Sales Supporter

The chatbot can work closely with your sales team to qualify and understand customer requests.

Chatbots to conduct Quizzes and contests

Create cult followership for your brand using promotional quizzes and giveaway competitions. Many online quiz master tools are available online to curate quiz questions and answers. But how good it would be if you had everything in one hub. With a single subscription, you could create multiple threads using CreyoFace. It will churn out more loyal customers for your brand.

Our content management system will enable you to create a quiz-based chatbot. It can be in your website, apps, and messaging platforms to engage with users. You don’t want to spam the email inbox of your prospects. Instead, you can invite them through a chatbot integrated with the messaging platform and run the quiz. Collect their contact information and build a robust lead database.

Custom RPA bots + Conversational AI for Inside Sales Automation

More relevant for B2B enterprises. B2C entities can also use this to target and engage in specific market segments. Building an audience is always a headache. The meticulous effort of your outreach team will drive brand awareness. LinkedIn is the most common and effective way to develop a quality audience for a B2B enterprise.

Let us think of reducing the overhead of an outreach team. It is possible with an RPA bot with Conversational AI. We have developed a system to automate inside sales operations. It covers the following steps:

• Provide the keyword, mention the job title of the prospect and industry segment, location, company size, etc.- Chatbot will collect the details and filters.
• Our custom RPA solution will extract the details from LinkedIn through organic search. The same as the way a human does.
• Populate the list into excel and share it with you.
• The exact details could populate your CRM and send the connection invites upon validation.
• It will also extract the email address from the LinkedIn profile. Send specific emails after sending LinkedIn connections.
• Similarly, this system could automate the lead nurturing process as well.

Please schedule a demo if you want to know more about the system.

Can we revamp your lead generation strategy using an intelligent chatbot? Within five days, we could deploy one for you. Let’s get in touch.